The Power of Research: It’s not just for Science!

October 31, 2023

In today’s business landscape, research is not a luxury but a necessity. It’s necessary for businesses to make informed decisions, adapt to changing market conditions, innovate, mitigate risks, gain a competitive advantage, optimise resources, and build trust with their customers. By investing in research, businesses can position themselves for long-term success and sustainability in an ever-evolving marketplace. But it can be tough to balance all this with the budget, resource, and skillset restrictions your organisation might have, so what’s the solution?

How Students Can Help Businesses Conduct Research

Students can play a crucial role in assisting businesses with their research efforts. This symbiotic relationship benefits both parties. For students, it offers a unique opportunity to gain practical experience and apply academic knowledge to real-world problems. Businesses, on the other hand, can tap into the fresh perspectives and enthusiasm of young minds.

You might be surprised by how many ways there are to work with students to build your organisation’s research profile. Let’s look at some of the favourites:

Internships & Placements:

Businesses can establish their own internal placement programmes that allow students to work on research projects related to the company’s needs. Internships can provide students with hands-on experience in conducting lab research, market research, data analysis, and other research-related tasks.

Collaborative Projects:

Businesses can collaborate with students on research projects such as dissertations and theses. This partnership can involve students and their faculty supervisors working together to address a specific business challenge. Such projects can yield highly valuable insights and innovative solutions and publishable results for the students.

Consulting Services:

Some universities offer consulting services provided by students, supervised by faculty members. Businesses can take advantage of these services to get fresh perspectives on their challenges and access research expertise at a lower cost.

Surveys and Data Collection:

Data collection, analysis, and reporting are some of the top skills that most students learn throughout their degrees. Tapping into this on behalf of your business can help you conduct more rigorous surveys and collect better-quality data. This data can be invaluable for market research, customer feedback, and product development.

Hackathons and Competitions:

Business-sponsored hackathons, competitions, or research challenges in partnership with an educational institution, industry body, or even directly can be hotbeds for creative problem-solving. These events encourage students to tackle specific business or technological problems, with the potential for innovative solutions to emerge. Not only can they be great fun, but they’re also a brilliant way to find future employees who love working in fast-paced environments and who stand out from the crowd.

In summary, involving university students in business research projects can offer a range of advantages, including cost savings, fresh perspectives, access to diverse skill sets, and the opportunity to tap into academic resources. By engaging with students, businesses can leverage their energy, creativity, and dedication to advance their research initiatives.

Simultaneously, students gain valuable real-world experience and contribute to the growth and success of businesses. This collaborative approach not only fosters innovation but also strengthens the bridge between academia and industry, promoting knowledge exchange and mutual growth. However, it’s essential to provide adequate guidance and support to ensure that students can contribute effectively to the research process and that their work aligns with the business’s objectives.

If you’re interested in reaching out to students for collaborative work but aren’t sure where to start, the ProjectMatch platform is where to go. This digital hub helps connect innovative and growing organisations with students looking for practical work experiences.

Sign up for a free employer account here:

Republished from the WeParticipated blog.